Market Driven Regeneration™ influences the ingredients we source and products we make, distribute, and sell in order to have a positive impact on people and the planet throughout our business. This is a long-term aspiration and a collaborative journey which relies on the principle of interdependence between people and planet that guides all of our actions.

Market Driven Regeneration™ is Guayakí Yerba Mate’s business model that aspires to create a net positive impact in the world throughout our operations and supply web. This starts with the conservation and regeneration of the land where our yerba mate grows by focusing on the positive environmental, cultural, and societal impacts of our business at its origin.

Market Driven Regeneration™

We strive to go beyond sustainability. Since our inception, we’ve aimed to make a regenerative, net positive impact on the planet and its people.

  • Regenerating our Planet

    We take responsibility for our footprint throughout our operations and supply web, starting with supporting the regeneration of the priority ecosystems from which we source our key ingredients. Our focus areas include climate, water, waste and packaging, forests and biodiversity and regenerative agriculture.

  • Strengthening Communities

    We support the livelihoods and well-being of the producers we source from, the communities where we work, and the customers who sustain us. Our focus areas include human rights, livelihoods and well-being, yerba mate culture, justice, equity, diversity, inclusion, product quality, health, nutrition and working conditions, health and safety.


Impact Report

As a registered Social Purpose Corporation, we are proud to report on our social and environmental performance every year. Our annual Impact Report reflects the progress we made on our impact strategy and programs for the previous year, and is a combination of long-standing, ongoing projects as well as new initiatives and progress updates. Grab some yerba mate, take a look and join us in making a positive impact through Market Driven Regeneration™!