OUR

VISION

THE HEART OF OUR MATE

At Guayakí, we're about much more than just mate: we believe yerba mate culture is an invitation to life. Embodied in our mantra, COME TO LIFE is an invitation to personal, social, ecological and cultural regeneration.

OUR VISION

Guayakí’s vision holds that yerba mate culture will power our Market Driven Regeneration™ business model to regenerate ecosystems and create vibrant communities.

OUR PURPOSE

The regeneration of the planet is at the heart of our business model. Every time you purchase Guayakí Yerba Mate, you're creating a positive global impact. We call it Market Driven Regeneration™ , and it's the driving force behind everything we do.

THE REGENERATIVE PRACTICES

OF GUAYAKí

WHAT'S YOUR IMPACT

Every purchase of Guayakí makes a positive global impact.

CALCULATE YOURS

OUR STORY

A Seed is Planted

Guayakí Yerba Mate got its start in 1996 on the Cal Poly University campus when Argentinian Alex Pryor first introduced yerba mate to Californian David Karr. Fast friends and ultimately 'soul brothers,' the pair quickly realized there was a need for a nourishing source of energy and, with a healthy dose of optimism, set out to share yerba mate with the world.

Founders:  Alex Pryor and David Karr

An Idea Takes Shape

Before long, the friends were joined by three other pioneering partners: Don Miguel, Steven Karr and Chris Mann. From two with a vision to five friends on a mission, these 'Semillas' (seeds) channeled their activist mentality to pioneer a revolutionary Market Driven Regeneration™ business model that empowers customers to drive tangible change.

The Semillas together in 2018

Putting Down Roots

The Semillas landed in San Luis Obispo, where a coastline full of good surf breaks and epic bike trails provided the backdrop for plenty of long gourd sessions. With a true commitment to the culture of yerba mate, the Semillas established holistic living and business practices that aligned with their love for nature and adventure.

Guayakí on a cross-country tour circa 2000

A Movement Grows

With a blend of West Coast pioneer spirit and Argentine hospitality, the inspired Semillas took to the road. Traveling in a mix of VW vans, pickups, and RVs, they took the wheel in one hand, and a gourd in the other to the four corners of the United States.

A farmer from the Aché Community in Paraguay tends to yerba mate seedlings

A Global Community

Today, Guayakí Yerba Mate and its team of Cebadores and Hacedores are serving up yerba mate culture and connecting with communities worldwide. Led by spirit, Guayakí remains a privately held company so that we may continue to steward our vision and ensure our legacy.