We also believe that customers can, and should be, empowered to advance social change with their purchases. Imagine the world we could create if both of those forces could work together.
Guayakí Yerba Mate Co. is part of a coalition of businesses, non-profits, tribal community leaders, and academia who recently gathered to fight for an end to Los Angeles County’s ineffective youth justice system. The County has been home to the largest youth incarceration system in the country, and change has been needed for a long time. Alongside advocates on the ground, a group of leaders including Guayakí Yerba Mate Co. signed a letter to the LA County Board of Supervisors calling for an end to this system in a radical way.
While the world around us changes and the future of our social and ecological systems hangs in a delicate balance, now more than ever we believe it is time to let your voice be heard and to take positive action.