What’s Your
Personal Impact?

The Araucaria angustifolia tree is a symbol of the South American Atlantic rainforest and a critically endangered species due to its vast exploitation for timber. Remaining populations are under considerable pressure today as they are located in densely populated or agricultural areas.

The South American Atlantic rainforest once covered 325 million acres, but today roughly 88% of this forest has been cleared and what remains is highly fragmented. The forest is still considered among the most biologically rich and diverse forests in the world.

The rainforest provides local and global ecosystem services (e.g., carbon storage, climate stabilization, water supply, airborne pollutant filtering, soil nutrient cycling). We’ve placed a value on these services of $812 per acre to enhance awareness and advance a regenerative economy.