Guayakí wouldn't be here today without our co-founder, Alex Pryor!
Today we celebrate Endangered Species Day 2021 with a special focus on the incredible species that live amongst the rainforest where your yerba mate comes from. Detrimental human actions such as deforestation for agriculture and urbanization, poaching and timber exploitation, and climate change have impacted ecosystems and species all around the world, including the southern Atlantic Rainforest.
Take a journey with us to one of the sources of your favorite yerba mate! Meet the Fundacion Moises Bertoni (FMB), one of the most important and active nonprofits in Paraguay working to preserve and restore different areas of the country, including the Atlantic Rainforest where much of Guayakí’s yerba mate is grown.
Guayakí Yerba Mate Co. is part of a coalition of businesses, non-profits, tribal community leaders, and academia who recently gathered to fight for an end to Los Angeles County’s ineffective youth justice system. The County has been home to the largest youth incarceration system in the country, and change has been needed for a long time. Alongside advocates on the ground, a group of leaders including Guayakí Yerba Mate Co. signed a letter to the LA County Board of Supervisors calling for an end to this system in a radical way.
After water and yerba mate, sugar is a significant part of the supply web for Guayakí Yerba Mate ready-to-drink beverages. When you drink an organic Guayakí Yerba Mate, you support one of the largest regenerative sugar production projects in the world.
We achieved our mission to steward and restore 200,000 acres of South American Atlantic rainforest by 2020. While our vision is aspirational, our mission has served as a specific, long-term goal.
The yerba mate grown in the South American Atlantic rainforest is the key ingredient in Guayaki’s organic, fair trade beverages. The yerba mate trees depend on at least 15% of the rainfall from the Amazon Basin that “navigates” thousands of miles south via “flying rivers”.
We also believe that customers can, and should be, empowered to advance social change with their purchases. Imagine the world we could create if both of those forces could work together.
Check out this informative Q&A with David Karr, co-founder of Guayakí Yerba Mate, and Jeremy Black, co-founder of SAMBAZON! They are both featured in "Seeding Change," a powerful new film that speaks on the importance of sustainable businesses, and how consumers like you can help make a difference.
This short film takes you to the source of the sacred yerba mate plant deep in the heart of the South America.
Learn more about how social injustice is tied to environmental injustice, the vision behind our Market Driven Regeneration business model, and what it means to COME TO LIFE on and off the yoga mat in David’s books.
The B Corp Climate Collective works to advance its commitment to center climate action in Climate Justice.
Guayakí Yerba Mate is a natural products brand that offers organic, fair-trade, shade grown yerba mate beverages. Since its inception in 1996, the company has advanced social and environmental causes through what it calls its “Market Driven Regeneration” business model.