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Guayakí Yerba Mate - A Powerful Rainforest Experience

Buzz in the Press
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Buzz in the Press

Buzz in the Press

First Labeled 'Carbon Subtracting' Products Announced

Guayaki's Fair Trade, Organic Yerba Mate Leads the Way

Throughout the film The Motorcycle Diaries, the young Che enjoys yerba mate as he makes his way across South America. Now you can imbibe in a revolutionary spirit as you sip your own carbon-subtracting yerba mate.

The naturally caffeinated, traditional tea-like beverage has been enjoyed in much of South America for centuries. Since 1997 California-based Guayaki has been importing yerba mate, sourced from small family farms in Argentina, Brazil and Paraguay. The company pays fair trade prices that are typically more than double market rates. The products come in loose leaf, bags and Snapple-like pre-made drinks.

Now Guayaki will be marketing mate that will be labeled as carbon subtracting. Specifically, each 16-ounce package of their organic, shade-grown San Mateo Loose Yerba Mate and Traditional Loose Yerba Mate are said to lead to the subtraction of 573 grams of carbon.

The assessment was performed by the independent Conscious Brands, based on the emerging CarbonLabels.org standards. Conscious Brands announced that the growing of the yerba mate aborbs 875g of carbon, while the emissions amount to only 220g for processing, 11g for packaging and 71g for shipping.

The good news is this mate isn't being produced on plantations, so there's no danger currently of converting rainforests into mate fields. Quite the opposite, says the company. The yerba mate is harvested from plants that grow underneath the canopy of the natural rainforest. Not only is the forest left intact and undamaged, but the money from harvesting goes a long way to helping local communities stay self-sufficient, and away from more harmful activities like cultivation of illegal drugs or clear cutting.

Guayaki also works with local South Americans to protect their forests, and to replant denuded areas.

Find this article at: http://www.thedailygreen.com/green-homes/eco-friendly/carbon-subtracting-yerba-mate-460229