Guayakí Yerba Mate - A Powerful Rainforest Experience
Buzz in the PressGuayaki Offers Unsweetened Yerba Mate Drink, 8/01/2007
The beverage innovator that introduced energizing yerba mate bottled drinks to North America is pioneering the way again by offering the first 'naked' organic yerba mate drink. Guayaki Yerba Mate offers a new traditional-style Unsweetened Mate. This new low-calorie beverage highlights the robust flavor of brewed rainforest yerba mate in a premium 16-ounce bottle.
Guayaki's organic Unsweetened Mate is styled in the South American tradition known as terere – a technique of preparing yerba mate cold, as opposed to the more typical hot tea version that is the most popular drink in Argentina, Paraguay, Uruguay and much of Brazil. In South America, a hollowed gourd and bombilla (metal filtered straw), loose yerba mate tea and a thermos of water are cultural standard equipment for people to lug around everywhere they go. It may be a custom there, but people on this continent prefer convenient grab-and-go bottled drinks - and Guayaki is the first to offer an authentic unsweetened yerba mate drink in a bottle. Unsweetened Mate has a SRP of $2.19 and can be purchased at natural foods stores, supermarkets, cafes and gyms throughout North America and at www.guayaki.com.