Guayakí Yerba Mate - A Powerful Rainforest Experience
Buzz in the PressGuayaki Yerba Maté is Fueling New Projects that Protect the Rainforest.
Ten years after the humble beginning of their company, Guayaki's inspired grassroots marketing has helped make yerba maté one of the hottest beverage trends sweeping America. Their success growing market demand for healthy organic yerba maté on this continent has created Fair Trade opportunities that empower indigenous communities to protect the rainforest and their way of life. "Native people can make a good living working in the rainforest and protect it at the same time," says Karr. Forest-grown maté is environmentally sustainable in the long-run and provides more income per acre than cattle grazing or agricultural products such as corn, soy and wheat. "Paying the workers a premium price for the yerba maté they provide us creates an incentive for them to continue on with land uses that nurture the rainforest," notes Karr.
Most of Guayaki's organic yerba maté has been cultivated in the natural rainforest at the 12,500-acre Itabo Preserve in Paraguay. This sustainable agriculture has helped protect the habitat for more than 330 bird and mammal species in a region that is so rich with biodiversity that it has been identified as one of the highest priority sites for conservation in Paraguay. "Each person that drinks 2 servings per day of Guayaki yerba maté helps protect approximately one acre of rainforest every year," notes Karr. Skyrocketing sales of new bottled Guayaki Yerba Mate drinks has allowed the company to expand their restoration activities to additional areas threatened by unsustainable development. Guayaki has announced their latest Market Driven Restoration initiatives in the rainforests of Argentina, Brazil and Paraguay (see project summaries below).
"Guayaki is proving that profitable business can go hand-in-hand with rainforest protection and they are inspiring a new generation of eco-entrepreneurs," says Michael Brune, Executive Director of the Rainforest Action Network, a non-profit that protects the forests and their inhabitants through education, grassroots organizing, and non-violent direct action. The Atlantic Forest of Paraguay, Argentina and Brazil, is one of the world's top 5 biodiversity hotspots and one of South America's highest priority sites for bird conservation. "A century ago, most of the Atlantic Forest was intact. Today, less than 5% of the forest is left and creative new approaches are needed to halt the destruction and to turn the tide by employing reforestation techniques," says Brune.
For more information, please visit www.guayaki.com or call 1-888-GUAYAKI